Moschino and Jeremy Scott is a fashionista’s wet dream-come-true! Moschino has undergone a supersized transformation with Scott at the helm; we have witnessed a revival of the brasher, more in-your-face Moschino of the early 90’s, when it was under the creative leadership of its founder, Franco Moschino. Franco Moschino left an unforgettable mark on fashion history and although no longer with us, his sense of irony, his playfulness, individuality and genius are being brought back to life through Jeremy Scott.
Moschino had until recently sort of faded into the background but since the appointment of Jeremy Scott it has sky rocketed from ‘mos-key-no who?’ To ‘MOSCHINO OBVS’ practically overnight. Jeremy Scott has long been a favourite of mine, from his iconic teddy bear trainers to coca-cola dresses and brilliant slogans, he is everything I love about fashion; kitsch and cool in equal measures! His ability to provoke, challenge and shock through his designs made him the perfect choice to lead Moschino out of their financial and creative stagnation.
The McDonalds pastiche in his first collection for Moschino was brilliant – I had been championing this idea for years, fashioning bras out of McDonalds cups at one point…but who would’ve thought they’d make a good handbag…utter genius! Those golden arches that are so synonymous with our consumerist brand driven culture are a statement of hyperreal proportions. He is not just playing because he can but he is deliberately laughing at the materialistic and consumption driven world of fashion – even using Barbie as his muse for his latest collection. (See Barbie’s don’t grow on trees). He is bringing back the irony that made Moschino what it was from the outset, making him a post-modern icon of the fashion world.
It was about time the muscles in the faces of the FROW learnt how to smile again. Why does fashion have to be so serious? And why does everyone take themselves so seriously? Come on let’s all laugh at the whole farce that is the fickle world of fashion and WEAR MOSCHINO!!
Dress: Moschino Necklace: Miu Miu
Photography By Ben Sage